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	<title>Comments on: Marketing Is Not A Game – Stop Scoring And Instead Change The Rules</title>
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	<link>http://mythicmarketer.com/2010/05/marketing-is-not-a-game-%e2%80%93-stop-scoring-and-instead-change-the-rules/</link>
	<description>Helping Marketers Become Storytellers</description>
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		<title>By: Things I Learned at Gilbane San Francisco &#124; Hovering Over The Back Button</title>
		<link>http://mythicmarketer.com/2010/05/marketing-is-not-a-game-%e2%80%93-stop-scoring-and-instead-change-the-rules/comment-page-1/#comment-83</link>
		<dc:creator>Things I Learned at Gilbane San Francisco &#124; Hovering Over The Back Button</dc:creator>
		<pubDate>Fri, 28 May 2010 14:15:12 +0000</pubDate>
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		<description>[...] Measure, yes, but be a slave to the data &#8211; not so much &#8211; a point that came out a few times &#8211; but was extremely well expressed by Robert Rose (@Robert_Rose) in the last session of the last day (and to learn more about his thinking, I&#8217;d suggest reading this blog post). [...]</description>
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