Comments on: Marketing ROI Should RIP

By: Barry Martin

Barry Martin — Fri, 03 Sep 2010 13:54:13 +0000

Apologies for just getting to this now, but I wanted to say thanks for a well articulated case.

Another point I often challenge people on is how they feel they’ve been tracking ROI on whatever they were doing before they hire my firm.

Just what do “viewership” or “readership” mean?
When I used to watch TV, I was off to the washroom or to get more peanuts during Seinfeld’s commercials.

Instead of ROI, we measure Return on engagement, and the metrics are things like:
How many people are saying the things we want them to say?
How influential are they?
Where are they saying them?

If you want ROI, put your couches on sale tomorrow, pay for ads to announce the event, and ask everyone who saw the ad to use the code word ‘banana pancake’.

Again, thanks for a good read.

By: Robert Rose

Robert Rose — Fri, 09 Jul 2010 17:09:10 +0000

Scott….
Thanks so much for the great comment…. I so appreciate it. By the way, I checked out your site. You guys do absolutely beautiful work. Stunning. The Duet mark is wonderful.

Thanks again…

By: scott samele

scott samele — Fri, 09 Jul 2010 16:50:22 +0000

ridiculous commentary, in a great way.
well-said, well-worded, well-positioned.
you should have your own blog.
-ss

“…you’re the one drawing all the dirty pictures!” ~ brilliant.

By: Marketing ROI Should RIP | Big Blue Moose

Marketing ROI Should RIP | Big Blue Moose — Tue, 06 Jul 2010 05:54:48 +0000

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