The Mythic Marketer

Tomorrow, here in the United States, we celebrate Thanksgiving – a time for each of us to express gratitude for the bounty we enjoy.   I’m just fresh off of my yearly spiritual retreat – in which I review, refresh, reflect and recharge for the year upcoming.  And so, my gratitude is fresh and deep at [...]

Last week I was invited to speak at the Urban Land Institute’s event here in Los Angeles.  My topic was on “big ideas” from the world of Social Media that developers of Master Planned Communities could take back into their worlds. It ended up being a quite successful talk – but really that’s not important.  [...]

As marketers, don’t we dream of capturing the hearts of our consumers so that they become loyal?  As content marketers – our goal is to not only grab the attention of our audiences, but to engage, inform, entertain and ultimately influence them to maintain or change a behavior.   As marketing storytellers we do all this [...]

There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s renowned story structure class.  He asks McKee about stories where “nothing happens”.  He wonders if telling these stories are actually more like “real life”. It’s a wonderful setup because it’s a [...]

This post comes as a celebration of the one year anniversary of #LeadershipChat  – the gathering hosted by Lisa Petrilli and Steve Woodruff that happens on Twitter each week on Tuesdays – and one that I’ve been honored to be a part of for the entire year. So – back in 1997 – the amazing [...]

If you haven’t noticed – I’ve been a bit lax over the last couple of weeks about updating my blog.  But the reason is that I’ve decided to re-launch The Adaptive Marketer with a new title and a new focus.  Three things have really guided me here. The first is that after the launch of [...]