The Mythic Marketer

I’m spending this week getting ready for the NTEN Conference.   If you’re not familiar with NTEN it’s just a wonderful organization – focusing on how technology helps non-profits to succeed. I’m speaking along with @imagistic at a session called Real Social Media Marketing: Moving From Buzz To Benefits. So, Michael Weiss (@imagistic) and I are trying something a little [...]

Arguing for the value of the argument is a time honored tradition in professional sports. Here’s how it goes. At some point in a game, a call goes against one of the teams. The coach of the “wronged” team jumps up enraged (or whatever your favorite coach’s facsimile of enraged is) and gets in the face of the referee. In [...]

There was a confluence of events this week for me that got me thinking about a word. That word is:  Control. By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill. And, [...]

So, this week I was very pleased to participate as a speaker in a Webinar for Information Management and Syncsort. The topic was bringing Web Analytics Clickstream data into a Data Warehouse.   Oh, stop yawning already…. It was actually really interesting – and some really valuable things came out of it. In doing my homework [...]

Are you at South By Southwest this week?   No?   Yeah, neither am I.  I would have loved to go – but just am too busy with client-work (which is a good thing by the way).  How about you – are you stuck with clients?  Stuck at work?  Just didn’t want to go?   Well, with all that’s being blogged, tweeted and [...]

So, okay…. We all know Twitter, Google Buzz and myriad other social networks are becoming part of the marketer’s toolbox.  And, with that comes the URL Shorteners. They’re so popular, in fact, that they’re built into almost all of the client-side applications that both you and your audiences are using for Tweeting out content.  Whether you’re [...]