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Feeling Lucky?  3 Marketing Lessons From Chat Roulette

Feeling Lucky? 3 Marketing Lessons From Chat Roulette

Come on… You know you’ve tried it… Or, you want to… Yeah?  If you haven’t – well let’s just say you should probably do it without the kids around.  Let’s just say that the likelihood of a quick lesson in male anatomy is pretty high. If you don’t know what I’m talking about, Chat Roulette is a [...]

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Are You Extraordinary? Marketing Lessons From The Healthcare Summit

Are You Extraordinary? Marketing Lessons From The Healthcare Summit

Have you ever been to one of those corporate off-sites?  You know the ones I mean – where the agenda is filled with all kinds of progressive, well-intentioned paradigm shifting, super-important initiatives.  And then, when you get there, it’s nothing but a series of 45 slide PowerPoint presentations where the presenter reads every word of each slide. This [...]

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The “Sorry” State Of Marketing

The “Sorry” State Of Marketing

Well, if someone didn’t say “I’m sorry” to you this week – let me be the first to apologize.  This was a week filled with mea culpas for dastardly deeds. First, there was John Mayer apologizing over again for using a racial slur during an interview with Playboy.  Stay classy John.   Then, of course, maybe it was the kerfuffle with [...]

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Do You Have A Shadow Brand?  <br /> Lessons From AT&T & Apple

Do You Have A Shadow Brand?
Lessons From AT&T & Apple

I was watching the Olympics last night and I saw one of the new AT&T commercials.  You might have seen it – where Luke Wilson has “secretly replaced everybody’s smartphones” with those available on Verizon.   As expected, everyone has a toxic freakout – (“where are my apps!”) and the tag is that AT&T is “a better 3G experience”.    This [...]

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Google Buzz – First Impressions & Five Questions

 I got into Google Buzz today and spent a couple of hours playing with it.   I'm going to continue to work with it – and see how it develops – but so far I'm a little underwhelmed.  Check out my profile if you wanna? First, if you haven't played with it yet – and [...]

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What’s Your Super Bowl Ad Strategy?

So, most of you will read this after the big game has been decided.  Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game. Super Bowl advertising has, of course, been around since Super Bowl I [...]

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