The Mythic Marketer

Today, I’m really pleased and proud to offer up Big Blue Moose’s first research effort. It’s a Research Brief called Marketing From The Cloud – How Digital Marketers Are Using Software As A Service. The research brief looked at how digital marketers were adopting SaaS based software as part of their marketing toolbox. The study, [...]

Well I think we can all agree that this last week was a good week for buzz.   We had, of course, the almost completely frantic, breathless rumors leading up to Wednesday's Apple announcement (you might have heard they launched a new product). That was followed up with the equally buzzworthy State of the Union [...]

 I'm posting this in participation with Blog Action Day.  This is, as their site states "an annual event that unites the world's bloggers in posting about the same issue on the same day." The goal is to raise awareness about a certain topic, and centralize everyone's topic on one day.   Bloggers are encouraged to [...]

I think comScore's partnership with Omniture may actually turn out to be a bigger deal for online marketers than the Adobe acquisition. No doubt, it's been a big couple of weeks for audience measurement. First off, Adobe buys Omniture, and not but a few days later, comScore and Omniture announce a partnership to launch a [...]

Well, it would seem that we're back to the wild and wooly of technology deals.  Adobe must have taken Bernanke at his word today when the Federal Reserve Chairman said that the recession is probably over.  Adobe promptly whipped out their check book and just like that  – acquired Omniture for $1.8 Billion. This is [...]

So, I recently returned from vacation – and while I was on the East Coast my wife and I visited Colonial Williamsburg.  Don't even get me started on what a cheese-fest that was and how it does NOT measure up to the Web site content (that's for a  different rant).  But I was intrigued by [...]