The Mythic Marketer

I was very honored yesterday to get to participate with some extraordinarily smart folks in what was labeled “The Great Marketing Conversation”.  It was a webcast hosted by PropelGrowth and sponsored by the DemandGeneration report. Joining me on this webcast were: Mike Volpe – CMO of Hubspot.  Ardath Albee – Author and B2B Marketing Queen [...]

So, over the weekend, I went back and re-read Seth Godin’s All Marketers Are Liars (it was subsequently retitled with the words “tell stories”).  Also, like I’m sure a good many of you, I watched the NFL playoff games.  But something struck me as I watched the Denver game, the coverage and the steady stream [...]

So, I’m the guest speaker at a Webinar hosted by the folks over at Hippo today.  When they asked me to speak – they wanted me to put some thought into how “context” was going to play a role in changing the process of content marketing.  Okay –  Context Aware Content Marketing.  That’s cool. I [...]

Happy New Year!  So, what will be Your story in 2012?  How about your business?  Whether you are simply throwing 2012 wishes into your New Year’s fire, making resolutions, or putting the finishing touches on your 100 slide 2012 Go To Market Powerpoint – it’s all the same thing:  Crafting your story is knowing what [...]

The scene is the dark smoke-filled and seedy Mahala bar in Cairo.  Indiana Jones sits sullenly; crestfallen because he believes Marion, the woman he loves has just been killed in an explosion.  The patrons of the bar – mostly Egyptians sit in groups talking loudly.   Indy sits at the bar finishing off his bourbon.  He’s [...]

Last week I was invited to speak at the Urban Land Institute’s event here in Los Angeles.  My topic was on “big ideas” from the world of Social Media that developers of Master Planned Communities could take back into their worlds. It ended up being a quite successful talk – but really that’s not important.  [...]