The Mythic Marketer

These days, when I speak at conferences, or visit with clients – there’s one question I get more than any other:  How can I measure my Social Media efforts? Or, similarly, “How do I know Social Media is worth the effort?”   I’m not alone.   Do a Google Search for “social media measurement” (with the quotes) [...]

This post originally appeard on CMSWire last week.  I’m reposting here in case you didn’t see it there.    So, Okay, first of all let’s cut to the chase. We marketers can get ourselves in a big frothy tizzy over new terms. And, Web Engagement Management is no exception. On the marketing hype cycle, WEM is [...]

I’ve got a question for you.   Which is larger – Greenland or China?   I’ll wait while you look below at the trusty, handy dandy world map that I’ve provided.  It’s one we’ve all grown up with.   Greenland is huge right?  Or, how about this; which is larger – Libya, or Alaska? (Libya [...]

Last week SalesForce.com instantly validated the quite immature Social Media Metrics market when it announced its acquisition of Radian6 – the social media monitoring platform.   This was the largest of several recent acquisitions – namely Lithium’s acquisition of ScoutLabs and MarketWire’s acquisition of Sysomos.   And, what it signals is that – ready or not – [...]

In case you haven’t noticed, using the Social Web for marketing’s nefarious purposes has exploded.   In fact, to say it’s grown in popularity is a little like saying Rebecca Black has a pretty popular YouTube video right now. But when you couple this with the almost obsessive behavior that digital marketers have with Return on [...]

This week, as it seems while everyone is preparing to jet off to Austin for South by Southwest (I’m jealous), the SEO buzz that started with Google’s Panda Update still has everyone in a tizzy. Last Saturday, Entrepreneur and Angel Investor Paul Dixon posted that “SEO Is No Longer a Viable Option for Startups” and [...]