The Mythic Marketer

This post comes as a celebration of the one year anniversary of #LeadershipChat  – the gathering hosted by Lisa Petrilli and Steve Woodruff that happens on Twitter each week on Tuesdays – and one that I’ve been honored to be a part of for the entire year. So – back in 1997 – the amazing [...]

These days, when I speak at conferences, or visit with clients – there’s one question I get more than any other:  How can I measure my Social Media efforts? Or, similarly, “How do I know Social Media is worth the effort?”   I’m not alone.   Do a Google Search for “social media measurement” (with the quotes) [...]

Last week SalesForce.com instantly validated the quite immature Social Media Metrics market when it announced its acquisition of Radian6 – the social media monitoring platform.   This was the largest of several recent acquisitions – namely Lithium’s acquisition of ScoutLabs and MarketWire’s acquisition of Sysomos.   And, what it signals is that – ready or not – [...]

In case you haven’t noticed, using the Social Web for marketing’s nefarious purposes has exploded.   In fact, to say it’s grown in popularity is a little like saying Rebecca Black has a pretty popular YouTube video right now. But when you couple this with the almost obsessive behavior that digital marketers have with Return on [...]

So, in the Star Trek Universe (yes I’m going there again) the Ferengi Alliance is a race of ultra-capitalists that thrive on commerce.  One of the core canons they live by is the “Rules of Acquisition”, which is a set of 300 or so guidelines that help one become more successful in business.   There is [...]

Doesn’t it seem like everybody’s protesting these days?   Certainly Tunisia and Egypt seem to have started an anti-government wave in North Africa.  And now (as I write this) it’s spreading to the Middle East, impacting Libya, Bahrain, Iran and Yemen.   And even in this country – thousands of Wisconsin Teachers are protesting in Madison.  Fast [...]