The Mythic Marketer

So, I’m the guest speaker at a Webinar hosted by the folks over at Hippo today.  When they asked me to speak – they wanted me to put some thought into how “context” was going to play a role in changing the process of content marketing.  Okay –  Context Aware Content Marketing.  That’s cool. I [...]

If you haven’t noticed – I’ve been a bit lax over the last couple of weeks about updating my blog.  But the reason is that I’ve decided to re-launch The Adaptive Marketer with a new title and a new focus.  Three things have really guided me here. The first is that after the launch of [...]

So, if you didn’t see it – this week, a major clothing brand actually did the exact opposite of a celebrity endorsement deal.    It would seem that clothing brand Abercrombie & Fitch wasn’t really digging the fact that Mike “The Situation” Sorrentino wears their clothing.  They actually offered the popular reality star a “substantial” amount [...]

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”    That quote (along with one from my grandfather) sits on my desk.   Maya Angelou said it – and it’s one of my favorites of all time.   It reminds me constantly [...]

Okay, I’m a huge fan of Dean Martin.  There’s a wonderful movie with Dean Martin (not his best performance but still awesome) called How To Save a Marriage And Ruin Your Life…. In the movie, free-wheeling bachelor, Dean Martin tries to save the marriage of his friend – who is having an affair.   The thing [...]

There’s a wonderful quote by W.C. Fields that goes like this: “If at first you don’t succeed, try, try again.  Then quit.  There’s no use being a damn fool about it.” There’s certainly no secret that our marketing strategies change more quickly these days.   But, some times it feels like, rather than changing – [...]