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Thank Goodness For Jupiter – It Took Out A Comet For Us

Well, it was a good day for the planet, as we discovered through the Hubble telescope that Jupiter did us all a favor, and hoovered up a comet that no one had known was there. Apparently now Microsoft users are becoming the new demographic to pick on as a new study came out – and [...]

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What Does BingHoo Mean To You

Well, the RomCom that was the Yahoo and Microsoft relationship looks like it’s finally there.  Tall, dark and handsome Microsoft has finally come running through the rain, banging on the door of Yahoo as she was about to make the biggest mistake of her life, and they finally kissed as the Whitesnake song “Is This [...]

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Shatner Doing Palin’s Resignation Speech As Beat Poetry

Okay, so I don't normally do political stuff at all – but this was just too funny to pass up.  And, because it's Shatner, it's definitely got Geek cred.  Here he is doing Palin's resignation speech on The Tonight Show.   This made me laugh out loud.

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What Does Content Management Have To Do With Online Marketing

In this Webinar I did in conjunction withi BtoB Online, I discuss the strategies for Web Content Management and how publishers can adopt new business strategies to serve new markets.  

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The Drop In Google’s “Revenue Per Click” Just Means You’re A Better Marketer

Posted by Rob Rose on July 20, 2009 at 09:53 PM PDT Last week, Google reported their second quarter earnings, and people were all aflutter (or atwitter as the case may be) that the powerhouse of Internet advertising might be signaling a slowdown in online search marketing.  To be clear, Google basically came out smelling rosy in most categories, [...]

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Hockey Sticks Don’t Always Deliver Goals – When Marketing Delivers Too Many Leads

Posted by Rob Rose on July 14, 2009 at 06:31 PM PDT If you’re anything like me, you’re getting pounded every day with sales calls promoting the ability to deliver more and more leads into your marketing mix. I often wondered if it was possible to deliver too many leads into a sales organization.  It’s a fascinating [...]

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