The Mythic Marketer

These days, when I speak at conferences, or visit with clients – there’s one question I get more than any other:  How can I measure my Social Media efforts? Or, similarly, “How do I know Social Media is worth the effort?”   I’m not alone.   Do a Google Search for “social media measurement” (with the quotes) [...]

Last week SalesForce.com instantly validated the quite immature Social Media Metrics market when it announced its acquisition of Radian6 – the social media monitoring platform.   This was the largest of several recent acquisitions – namely Lithium’s acquisition of ScoutLabs and MarketWire’s acquisition of Sysomos.   And, what it signals is that – ready or not – [...]

So, I got to thinking the other day – what if I was the poor schmuck who got put in charge of stirring the public outrage over privacy online?  What if my job was to make people so angry over the tracking and privacy debate, that it stirred Congress to come up with some “do [...]

So, I think it’s no secret that for Web projects, technical teams and marketing teams tend to have an inherent distrust for one another.  And, as a guy who works in bridging the technical and marketing teams across these types of projects, I have a few rules that I like to set out between the [...]

So, Facebook has just recently changed a whole bunch of stuff… yes again… And now users can “Unlike a page” right from their Home Stream. The “Unlike” feature has been around for some time now – but it was buried pretty deep in the user’s preferences.  Now, if a user sees an offending post from [...]

There’s a wonderful scene in Star Trek 4 (the one where they rescue the whales) where just prior to the Enterprise going back in time, Kirk asks Spock if he’s accounted for the variable mass of whales and water in his time re-entry calculations.  In other words, if he hasn’t calculated this correctly, they could [...]