The Mythic Marketer

So, on Friday the Wall Street Journal’s Julia Angwin posted an article called the Web’s New Gold Mine: Your Secrets.  The first in a series (which looks to be quite the barn-burner) breathlessly investigates how consumers are being “spied upon” by nefarious marketers.  Ugh.  Really?    Okay, here we go again….  Marketer as bad guy. By [...]

There’s a wonderful scene in the David Mamet film State and Main where one of the characters (played by Phillip Seymour Hoffman) asks another “What’s an associate producer credit?”   The character replies – ‘It’s what you give to your secretary instead of a raise.” The controversy over credits (especially Producer credits) in Hollywood is legendary.  [...]

There’s a scene in the Bill Murray movie What About Bob, where he’s telling a joke. He says: “the doctor draws two circles and says ‘what do you see?’  The patient says ‘Sex’.  So, the doctor draws trees, ‘What do you see?’ The patient replies ‘Sex’.  The doctor draws a car, an owl, ‘sex, sex, [...]

How do you measure your marketing team’s success?    Oh boy, here we go again – more about measurement and analytics?   But hold on just a moment. This isn’t about what analytics should be in our dashboard – or how to wring some more efficiency out of our analytics tools. When we discuss the role of [...]

There’s a famous quote by Bill Gates talking about the usefulness of personal computers and how they’ve become “the most empowering tool we’ve ever created. They’re tools of communication, tools of creativity and they can be shaped by their user”.   If you’re a marketer – and you’re focused on PPC Advertising, there’s an interesting tool [...]

With apologies to Andy Warhol (and Douglas Adams), in case you missed it (and for those on the West Coast if you went to lunch you might have) the stock market plunged 1,000 points on Thursday.  Panic ensued. Headlines screamed, and the pundits were literally just talking all over each other.  Just watch this video of [...]