The Mythic Marketer

This post originally appeard on CMSWire last week.  I’m reposting here in case you didn’t see it there.    So, Okay, first of all let’s cut to the chase. We marketers can get ourselves in a big frothy tizzy over new terms. And, Web Engagement Management is no exception. On the marketing hype cycle, WEM is [...]

This week, as it seems while everyone is preparing to jet off to Austin for South by Southwest (I’m jealous), the SEO buzz that started with Google’s Panda Update still has everyone in a tizzy. Last Saturday, Entrepreneur and Angel Investor Paul Dixon posted that “SEO Is No Longer a Viable Option for Startups” and [...]

Okay, I have to admit that I originally considered  “Organic Search Is Dead” – or “Search Marketing Is Dead” – for titles of this post.  But I just can’t.   First, I don’t actually believe it IS dead – but is definitely going through a fundamental change.   Although, candidly, I do have echoes of Billy [...]

I just returned from the Gilbane Conference on Content Management – and wanted to share some of the wonderful things that I heard, people I met and things I learned.  In the spirit of an Eat, Pray Love – it seemed like the conference was a focused one for me that really spanned  Meet, Say, [...]

Okay, I’ll admit it – I’ve been a Duran Duran fan ever since their self-titled debut album in 1981 and the song “Planet Earth” blasted out of my bedroom stereo.   On their recent album Astronaut, there’s a song called “Reach Up” that I find myself playing a lot.   I just love this lyric: [...]

I’ve always had a theory about New Year’s Eve celebrations.  I called it the New Years Anticipation Law.  It goes like this: the bigger your plans, the more money you were going to spend – basically the more you anticipated the event, the more disappointed you would ultimately be at the end of the evening.  [...]