The Mythic Marketer

I’ve been invited to speak at the upcoming Gilbane Conference on Content Management that starts next week.  The conference starts on Wednesday and goes through Thursday evening.    There are a number of tracks in the conference including Content Publishing, Content Technology, Colleagues and Collaboration and Customers and Engagement.   That last one is the [...]

There’s a famous quote by Bill Gates talking about the usefulness of personal computers and how they’ve become “the most empowering tool we’ve ever created. They’re tools of communication, tools of creativity and they can be shaped by their user”.   If you’re a marketer – and you’re focused on PPC Advertising, there’s an interesting tool [...]

Trick question.  What does marketing look like?  Is the answer the same as the U.S. Supreme Court gave on obscenity?   “I’ll know it when I see it”.   Or, is it something more definable and concrete? As most of you know, this week Twitter released its long-anticipated advertising platform called Promoted Tweets.   It will start, [...]

Are you at South By Southwest this week?   No?   Yeah, neither am I.  I would have loved to go – but just am too busy with client-work (which is a good thing by the way).  How about you – are you stuck with clients?  Stuck at work?  Just didn’t want to go?   Well, with all that’s being blogged, tweeted and [...]

Come on… You know you’ve tried it… Or, you want to… Yeah?  If you haven’t – well let’s just say you should probably do it without the kids around.  Let’s just say that the likelihood of a quick lesson in male anatomy is pretty high. If you don’t know what I’m talking about, Chat Roulette is a [...]

So, most of you will read this after the big game has been decided.  Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game. Super Bowl advertising has, of course, been around since Super Bowl I [...]