The Mythic Marketer

So, recently, a much younger colleague at a client told me that I should listen to this really cool band that he’d just discovered.   He said to me, “I just heard this band called the Dead Kennedys – they released a ‘greatest hits’ album and I just downloaded it from iTunes.” Oy, sometimes youth really [...]

Okay, I’ve had an iPad for just about three weeks – and it’s time for a quick review from a “marketing guy’s” perspective.   I say that – because this is distinct from a technology review that you might get on Engadget or Gizmodo (a bit more geeky) and a pure “end-user” review like you might [...]

Arguing for the value of the argument is a time honored tradition in professional sports. Here’s how it goes. At some point in a game, a call goes against one of the teams. The coach of the “wronged” team jumps up enraged (or whatever your favorite coach’s facsimile of enraged is) and gets in the face of the referee. In [...]

Are you at South By Southwest this week?   No?   Yeah, neither am I.  I would have loved to go – but just am too busy with client-work (which is a good thing by the way).  How about you – are you stuck with clients?  Stuck at work?  Just didn’t want to go?   Well, with all that’s being blogged, tweeted and [...]

Yesterday we discussed how focusing on a process for your digital marketing will empower you to take control over your strategy.   But, once you've got a process, and you've discovered and convinced your CEO to invest in that process – you've got to have a way to measure it.   What does success look [...]

On Monday, January 4th 1954 the New York Times ran a story entitled "Television In Review: NBC Color."  It was a review of one of the very first color television live broadcasts – that of the Tournament of Roses Parade held on New Year's Day. One of the most fun and fascinating things about that [...]