The Mythic Marketer

There's a wonderful scene in Wall-E.  All humans are aboard a ship, where computers and robots take care of every need.  It's made the humans lazy, apathetic and blob-like.  Then, after Wall-e has helped to discover that there is actually plant life growing on Earth, the Captain of the ship decides that it's time to [...]

 I'm posting this in participation with Blog Action Day.  This is, as their site states "an annual event that unites the world's bloggers in posting about the same issue on the same day." The goal is to raise awareness about a certain topic, and centralize everyone's topic on one day.   Bloggers are encouraged to [...]

In the summer of 2006, scientists announced they had manipulated two different butterfly species and created a third, distinct species.  This success was very different from hybrids, which evolution tends to dislike.  An example of this is the mule – a sterile hybrid bred from a donkey and a horse.  Now, the mule is a [...]

I think comScore's partnership with Omniture may actually turn out to be a bigger deal for online marketers than the Adobe acquisition. No doubt, it's been a big couple of weeks for audience measurement. First off, Adobe buys Omniture, and not but a few days later, comScore and Omniture announce a partnership to launch a [...]

I've been reading about all the excitement around the Adobe/Omniture acquisition.  And, I've noticed that in discussions with clients, partners and among much of the coverage, there's been a resurgence of the phrase that "marketing is the new finance".   This seems to be a sentiment that many are attributing to the reason why Adobe, [...]

Well, it would seem that we're back to the wild and wooly of technology deals.  Adobe must have taken Bernanke at his word today when the Federal Reserve Chairman said that the recession is probably over.  Adobe promptly whipped out their check book and just like that  – acquired Omniture for $1.8 Billion. This is [...]