“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That quote (along with one from my grandfather) sits on my desk. Maya Angelou said it – and it’s one of my favorites of all time. It reminds me constantly [...]
Okay, I’m a huge fan of Dean Martin. There’s a wonderful movie with Dean Martin (not his best performance but still awesome) called How To Save a Marriage And Ruin Your Life…. In the movie, free-wheeling bachelor, Dean Martin tries to save the marriage of his friend – who is having an affair. The thing [...]
These days, when I speak at conferences, or visit with clients – there’s one question I get more than any other: How can I measure my Social Media efforts? Or, similarly, “How do I know Social Media is worth the effort?” I’m not alone. Do a Google Search for “social media measurement” (with the quotes) [...]
This post originally appeard on CMSWire last week. I’m reposting here in case you didn’t see it there. So, Okay, first of all let’s cut to the chase. We marketers can get ourselves in a big frothy tizzy over new terms. And, Web Engagement Management is no exception. On the marketing hype cycle, WEM is [...]
I’ve got a question for you. Which is larger – Greenland or China? I’ll wait while you look below at the trusty, handy dandy world map that I’ve provided. It’s one we’ve all grown up with. Greenland is huge right? Or, how about this; which is larger – Libya, or Alaska? (Libya [...]
Quick: how many marketing consultants does it take to change a light bulb? There is no shortage of punch lines here. “It depends – How large is your budget?” Or – “We don’t know – they never seem to get past the requirements stage.” Or, here’s my favorite (maybe because I made it up) – [...]
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