Last week SalesForce.com instantly validated the quite immature Social Media Metrics market when it announced its acquisition of Radian6 – the social media monitoring platform. This was the largest of several recent acquisitions – namely Lithium’s acquisition of ScoutLabs and MarketWire’s acquisition of Sysomos. And, what it signals is that – ready or not – [...]
In case you haven’t noticed, using the Social Web for marketing’s nefarious purposes has exploded. In fact, to say it’s grown in popularity is a little like saying Rebecca Black has a pretty popular YouTube video right now. But when you couple this with the almost obsessive behavior that digital marketers have with Return on [...]
So, in the Star Trek Universe (yes I’m going there again) the Ferengi Alliance is a race of ultra-capitalists that thrive on commerce. One of the core canons they live by is the “Rules of Acquisition”, which is a set of 300 or so guidelines that help one become more successful in business. There is [...]
This week, as it seems while everyone is preparing to jet off to Austin for South by Southwest (I’m jealous), the SEO buzz that started with Google’s Panda Update still has everyone in a tizzy. Last Saturday, Entrepreneur and Angel Investor Paul Dixon posted that “SEO Is No Longer a Viable Option for Startups” and [...]
One of the greatest all time villain speeches is in the movie The Third Man. It’s a classic. So, in it, Joseph Cotten has just tracked down his “old friend” Harry Lime (played amazingly by Orson Welles). Harry has been trafficking watered-down penicillin in post-world-war-II Vienna. And, while faking his own death, he also committed [...]
Doesn’t it seem like everybody’s protesting these days? Certainly Tunisia and Egypt seem to have started an anti-government wave in North Africa. And now (as I write this) it’s spreading to the Middle East, impacting Libya, Bahrain, Iran and Yemen. And even in this country – thousands of Wisconsin Teachers are protesting in Madison. Fast [...]
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