The Mythic Marketer

Usually when we talk about Web traffic and measurement – it’s a pretty dry topic.   But Jason Calacanis – just threw down the gauntlet by calling for a boycott of comScore.  I certainly agree with Jason on many things – but this time he's wrong. Basically what raised the Mahalo CEO’s hackles was a [...]

I think comScore's partnership with Omniture may actually turn out to be a bigger deal for online marketers than the Adobe acquisition. No doubt, it's been a big couple of weeks for audience measurement. First off, Adobe buys Omniture, and not but a few days later, comScore and Omniture announce a partnership to launch a [...]