The Mythic Marketer

Okay, let me be the first to say that I know nothing about cars.  I’m the guy that if the car breaks down, I go and open up the hood and I check the battery terminals.  All fine.  I look at any plastic reservoirs that have liquid in them. All filled.  I pull out the [...]

I’ve always had a theory about New Year’s Eve celebrations.  I called it the New Years Anticipation Law.  It goes like this: the bigger your plans, the more money you were going to spend – basically the more you anticipated the event, the more disappointed you would ultimately be at the end of the evening.  [...]

So, most of you will read this after the big game has been decided.  Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game. Super Bowl advertising has, of course, been around since Super Bowl I [...]

So, if you haven't heard, there's alot of buzzabout South Carolina Congressman Joe Wilson's outburst during President Obama's joint congressional speech.  But any publicity is good publicity – right?  Maybe not so much. So, just in case last week's re-emergence of Punxsutawney Jobs  had your complete focus, on Wednesday President Obama delivered a speech on [...]

Did you see the trainwreck that was Heidi Montag at the 2009 Miss Universe Pageant?   Um, okay….yeah, me neither – but that's what YouTube is for right?  Mostly I'm just annoyed that she's now ruined one of my favorite Yaz Songs.  It would seem that anybody can be a pop star these days. Everywhere [...]