The Mythic Marketer

Quick: how many marketing consultants does it take to change a light bulb?  There is no shortage of punch lines here.   “It depends – How large is your budget?”  Or – “We don’t know – they never seem to get past the requirements stage.”  Or, here’s my favorite (maybe because I made it up) – [...]

I’ve always had a theory about New Year’s Eve celebrations.  I called it the New Years Anticipation Law.  It goes like this: the bigger your plans, the more money you were going to spend – basically the more you anticipated the event, the more disappointed you would ultimately be at the end of the evening.  [...]