The Mythic Marketer

I woke up today, rolled over and grabbed my iPhone to check what happened overnight – and there was a long email from Netflix CEO Reed Hastings in my inbox.  It was basically a blog post – a long mea culpa saying that Netflix had “lacked respect and humility in the way [they] announced the [...]

One of my favorite comedians is Louis CK.   Last year, he was on Conan and did this bit about how Everything’s Amazing and Nobody’s Happy.  If you haven’t seen it, you should check it out – because it’s really funny – and dead on. So, today marks the end of the first half of 2010? [...]

Have you ever been to one of those corporate off-sites?  You know the ones I mean – where the agenda is filled with all kinds of progressive, well-intentioned paradigm shifting, super-important initiatives.  And then, when you get there, it’s nothing but a series of 45 slide PowerPoint presentations where the presenter reads every word of each slide. This [...]

 So, yesterday, I kicked off this series by discussing some of the challenges we all face as digital marketers – and how we communicate to our CEO’s.  Today, I’ll cover the first idea – which is that we need to start looking at our marketing PROCESS, and not our PRODUCT. David Meerman Scott – the [...]

Welcome to the new decade.   Change is in the air.   Seth Godin talked about it a few days ago when he welcomed us to the decade of Frustration and Change.  And, it would seem the rest of the country agrees with him.  According to a USA Today/Gallup Poll 75% of Americans don't like the way [...]