The Mythic Marketer

Okay, I have to admit that I originally considered  “Organic Search Is Dead” – or “Search Marketing Is Dead” – for titles of this post.  But I just can’t.   First, I don’t actually believe it IS dead – but is definitely going through a fundamental change.   Although, candidly, I do have echoes of Billy [...]

I’m guest hosting a Webinar with Demandbase later this morning – and the topic is Best Practices That Must Die.   It’s a topic that I’m familiar with, as I posted earlier this year how I thought Best Practices Produce Mediocre Results.  In fact, they tell me that my post inspired the Webinar Series – which [...]

Okay, let me be the first to say that I know nothing about cars.  I’m the guy that if the car breaks down, I go and open up the hood and I check the battery terminals.  All fine.  I look at any plastic reservoirs that have liquid in them. All filled.  I pull out the [...]

So, recently, a much younger colleague at a client told me that I should listen to this really cool band that he’d just discovered.   He said to me, “I just heard this band called the Dead Kennedys – they released a ‘greatest hits’ album and I just downloaded it from iTunes.” Oy, sometimes youth really [...]

Well, if someone didn’t say “I’m sorry” to you this week – let me be the first to apologize.  This was a week filled with mea culpas for dastardly deeds. First, there was John Mayer apologizing over again for using a racial slur during an interview with Playboy.  Stay classy John.   Then, of course, maybe it was the kerfuffle with [...]

I've been reading about all the excitement around the Adobe/Omniture acquisition.  And, I've noticed that in discussions with clients, partners and among much of the coverage, there's been a resurgence of the phrase that "marketing is the new finance".   This seems to be a sentiment that many are attributing to the reason why Adobe, [...]