The Mythic Marketer

I think comScore's partnership with Omniture may actually turn out to be a bigger deal for online marketers than the Adobe acquisition. No doubt, it's been a big couple of weeks for audience measurement. First off, Adobe buys Omniture, and not but a few days later, comScore and Omniture announce a partnership to launch a [...]

Well, it would seem that we're back to the wild and wooly of technology deals.  Adobe must have taken Bernanke at his word today when the Federal Reserve Chairman said that the recession is probably over.  Adobe promptly whipped out their check book and just like that  – acquired Omniture for $1.8 Billion. This is [...]