Do You Have A Shadow Brand?
Lessons From AT&T & Apple
I was watching the Olympics last night and I saw one of the new AT&T commercials. You might have seen it – where Luke Wilson has “secretly replaced everybody’s smartphones” with those available on Verizon. As expected, everyone has a toxic freakout – (“where are my apps!”) and the tag is that AT&T is “a better 3G experience”. This [...]
