The Mythic Marketer

So, on Friday the Wall Street Journal’s Julia Angwin posted an article called the Web’s New Gold Mine: Your Secrets.  The first in a series (which looks to be quite the barn-burner) breathlessly investigates how consumers are being “spied upon” by nefarious marketers.  Ugh.  Really?    Okay, here we go again….  Marketer as bad guy. By [...]

So, recently, a much younger colleague at a client told me that I should listen to this really cool band that he’d just discovered.   He said to me, “I just heard this band called the Dead Kennedys – they released a ‘greatest hits’ album and I just downloaded it from iTunes.” Oy, sometimes youth really [...]

I’m spending this week getting ready for the NTEN Conference.   If you’re not familiar with NTEN it’s just a wonderful organization – focusing on how technology helps non-profits to succeed. I’m speaking along with @imagistic at a session called Real Social Media Marketing: Moving From Buzz To Benefits. So, Michael Weiss (@imagistic) and I are trying something a little [...]

There was a confluence of events this week for me that got me thinking about a word. That word is:  Control. By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill. And, [...]

Are you at South By Southwest this week?   No?   Yeah, neither am I.  I would have loved to go – but just am too busy with client-work (which is a good thing by the way).  How about you – are you stuck with clients?  Stuck at work?  Just didn’t want to go?   Well, with all that’s being blogged, tweeted and [...]

Have you ever been to one of those corporate off-sites?  You know the ones I mean – where the agenda is filled with all kinds of progressive, well-intentioned paradigm shifting, super-important initiatives.  And then, when you get there, it’s nothing but a series of 45 slide PowerPoint presentations where the presenter reads every word of each slide. This [...]