The Mythic Marketer

Well, if someone didn’t say “I’m sorry” to you this week – let me be the first to apologize.  This was a week filled with mea culpas for dastardly deeds. First, there was John Mayer apologizing over again for using a racial slur during an interview with Playboy.  Stay classy John.   Then, of course, maybe it was the kerfuffle with [...]

So, most of you will read this after the big game has been decided.  Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game. Super Bowl advertising has, of course, been around since Super Bowl I [...]

Well I think we can all agree that this last week was a good week for buzz.   We had, of course, the almost completely frantic, breathless rumors leading up to Wednesday's Apple announcement (you might have heard they launched a new product). That was followed up with the equally buzzworthy State of the Union [...]

 Over the last three postings, we've covered what your CEO needs to know about your digital marketing. And, at this point, your CEO now knows that you're in control. And that you own a marketing process – that is not focused on selling your product – but focused on your buyer. As a result of [...]

 So, yesterday, I kicked off this series by discussing some of the challenges we all face as digital marketers – and how we communicate to our CEO’s.  Today, I’ll cover the first idea – which is that we need to start looking at our marketing PROCESS, and not our PRODUCT. David Meerman Scott – the [...]

Welcome to the new decade.   Change is in the air.   Seth Godin talked about it a few days ago when he welcomed us to the decade of Frustration and Change.  And, it would seem the rest of the country agrees with him.  According to a USA Today/Gallup Poll 75% of Americans don't like the way [...]