The Mythic Marketer

One of the greatest all time villain speeches is in the movie The Third Man.  It’s a classic.  So, in it, Joseph Cotten has just tracked down his “old friend” Harry Lime (played amazingly by Orson Welles). Harry has been trafficking watered-down penicillin in post-world-war-II Vienna.  And, while faking his own death, he also committed [...]

Okay, I have to admit that I originally considered  “Organic Search Is Dead” – or “Search Marketing Is Dead” – for titles of this post.  But I just can’t.   First, I don’t actually believe it IS dead – but is definitely going through a fundamental change.   Although, candidly, I do have echoes of Billy [...]

There’s a famous quote by Bill Gates talking about the usefulness of personal computers and how they’ve become “the most empowering tool we’ve ever created. They’re tools of communication, tools of creativity and they can be shaped by their user”.   If you’re a marketer – and you’re focused on PPC Advertising, there’s an interesting tool [...]