The Mythic Marketer

In the Star Trek universe – there’s a training exercise designed to test how a Starfleet Cadet will react to a no-win scenario.   The test involves a simulation where a civilian vessel called the Kobayashi Maru has been crippled.   Life support is low – and all aboard will surely die if the Captain doesn’t [...]

This week I head to Chicago for the Web Content 2010 Conference.  My talk is on Social Media Brand Management  (download my presentation and my little present for the attendees if you like). I always like to bring a little Chicago flavor with me when I speak there – so in this talk I’m centering [...]

I was watching the Olympics last night and I saw one of the new AT&T commercials.  You might have seen it – where Luke Wilson has “secretly replaced everybody’s smartphones” with those available on Verizon.   As expected, everyone has a toxic freakout – (“where are my apps!”) and the tag is that AT&T is “a better 3G experience”.    This [...]