The Mythic Marketer

I’ve been chewing on a couple of recent articles recently about CEO’s and social media. The first is a study conducted by PR firm Weber Shandwick called “Socializing Your CEO”.  That study found that a shockingly low percentage of CEO’s maintain their own social media profile.  They go on to say that “removing Wikipedia [entries] [...]

I’m spending this week getting ready for the NTEN Conference.   If you’re not familiar with NTEN it’s just a wonderful organization – focusing on how technology helps non-profits to succeed. I’m speaking along with @imagistic at a session called Real Social Media Marketing: Moving From Buzz To Benefits. So, Michael Weiss (@imagistic) and I are trying something a little [...]

Arguing for the value of the argument is a time honored tradition in professional sports. Here’s how it goes. At some point in a game, a call goes against one of the teams. The coach of the “wronged” team jumps up enraged (or whatever your favorite coach’s facsimile of enraged is) and gets in the face of the referee. In [...]

There was a confluence of events this week for me that got me thinking about a word. That word is:  Control. By the time most of you read this, there will have been some decision (one way or another) on one of the largest pieces of legislature that has been considered in years – the healthcare bill. And, [...]

Well, if someone didn’t say “I’m sorry” to you this week – let me be the first to apologize.  This was a week filled with mea culpas for dastardly deeds. First, there was John Mayer apologizing over again for using a racial slur during an interview with Playboy.  Stay classy John.   Then, of course, maybe it was the kerfuffle with [...]

 With everything going on in Haiti, it's a tough week to be asking for support for other organizations.  But in conjunction with Imagistic, one of our design and technology partners – we're supporting the East Harlem Tutorial Program.   They have been nominated as one of the top non-profits that have a chance to win [...]