The Mythic Marketer

I just returned from the Gilbane Conference on Content Management – and wanted to share some of the wonderful things that I heard, people I met and things I learned.  In the spirit of an Eat, Pray Love – it seemed like the conference was a focused one for me that really spanned  Meet, Say, [...]

So, I’m honored to be keynoting the Marketing track at the upcoming Gilbane Conference on Content Management that starts next week.   The conference starts on Wednesday and goes through Thursday evening. There are a number of amazing sessions at this year’s conference – including content publishing, enterprise collaboration, global content management and gathering customer [...]

So, this last Friday I was working with my team – talking about "personalization" because a prospective client was asking about it.   For as long as I can remember, I've had this gut feeling that the topic of "personalization" and Web marketing always seems to come up right around the end of the third [...]