Marketing is undergoing fundamental change. In today's world, we have to adapt to marketing in real-time. It's no longer good enough to have simply have reach and frequency. Today's marketer must create compelling content, engage consumers with care, converse, inspire, convert - and ultimately measure success more granularly than ever before.
But let's face it, in the real world, it can be challenging to bring these new processes into an organization. And simply telling the CEO to read Seth Godin, or Chris Brogan or David Meerman Scott isn't going to cut it.
Forrester speaks of Adaptive Brand Marketing as a movement that will "shift the discussion from the classic four P's — now table stakes rather than differentiators — to permission, proximity, perception, and participation."
Real marketers need to really adapt to marketing in real-time. Marketers must adapt - quickly and creatively. It's not just about data, it's about using data to become more creative. It's a new breed of marketer - one that uses both halves of their brain equally. That's the Adaptive Marketer.
Why We Blog About This
As real-time marketing trends move - we want to keep up. We want to discuss it. We want to track it - and most of all we want to stay on top of it so that we remain relevant.
We're here to learn what we can, help where we're able and always continue the discussion. We believe it's all possible. It's your story. And hopefully The Adaptive Marketer can, from time to time, help you tell it.
